So I just got word today that Clockwork Orange have just had their website redeveloped courtesy of Tibus after their disastrous foray into the world of eCommerce a few years back. The whole design and approach certainly disappoint. Firstly, the site has been constructed in flash - Why? It’s not like they even take advantage of any of the rich media capabilities of Flash and anything that’s there could certainly have been constructed with AJAX and DHTML. In addition to this oversight the site won’t generate any significant natural listings with its unfriendly Google design.

Secondly, the whole layout and design simply mirrors Tibus’ uninventive ‘Public Sector’ approach to web design. Apart from the bold orange and the out-dated Gothic typeface strap line you really have to ask what there is to pull you in - basically it’s about as sticky as a wet plaster. Curiously the site also has a ‘VIP members’ area, quiet what a VIP members area would involve is explained by a page that tells us it’s all about competitions and underground music downloads. Will this approach generate any more custom? I find it hard to see how, it may however become a place for Clockwork Orange devotees to meet but I’d even doubt that.

The whole website simply reinforces my belief that many local companies are incapable of developing serious eBusiness sites that actually contribute to the bottom line. In fact, why does this site exist at all and will Clockwork Orange see a return on their investment? I really can’t see it but sure Tibus will get paid, Clockwork Orange will tell some gullible MD that they are receiving 2000 hits a day and around we go again…….