I remember when Apple meant something. When the spirit of the san fran seventies and usable software was something you could get behind. I have never bought a PC. I bought Apple because they thought of the person before the process.

The attitude of Steve Jobs (ceo) who won top marketing genius (John Scully) from Coca Cola by asking him ‘Do you want to sell sugar water for the rest of your life, or do you want to change the world?‘. He later became ceo of apple while Jobs was away (but thats another story)
The design fair of Johnathan Ive changing how we feel about the beige box and making the digital music world come alive.

From what I can tell there is a change a brewing in Cupertino, California.
Stocks, shares and profit…. now the buyers are seen as walking dollar signs with white headphones.

With recent (this week) reports from Apple that evidence found by an independent counsel meant that the company’s financial statements in the last few years and through its fiscal quarter ended April 1, 2006, should “no longer be relied upon.” meaning that they will probably have to to revise its financial statements for several prior years.

Jobs health has been under question, coupled with his trademark ‘keynotes’ being majority handled by Schiller, Bertrand and co. We have to wonder if things are changing for the worse at Apple and Jobsy is moving aside for the business men to take over operations.

How this is seen by the public is that they didnt get their iPhone, touch screen iPods and shiny new operating system. Just some videos of things to come and playground taunts at the sleeping giant Microsoft.

Brilliant article in the register today about the WWDC ‘Preview’ of Leopard. Read it

Apples Leopard preview see it

Before the boom, apple in trouble and 101 ways to save it (1997) Read it

Learn about Apple and its history Read it