NEW YORK—Sony Corporation chairman and CEO Howard Stringer gave the public a first glimpse of Steve, the latest model in the company’s highly anticipated line of ideal electronics consumers, during the Sony Corporation of America’s annual stockholders meeting Monday.

The 72-inch, 195-pound consumer—a 34-year-old unmarried financial analyst—is smaller, lighter, and swifter than last year’s beta-model consumer, Larry.

Stringer said during the half-hour demonstration, in which Steve smoothly and quickly selected high-end Sony home-theater components it researched on a Sony VAIO laptop while interfacing with Sony customers worldwide using a Sony Ericsson mobile phone.

Analysts say that Steve’s only real competition comes from Apple Computer’s own ideal consumer, the iBuy. But because the much more expensive iBuy is designed only to purchase and enjoy the pricier, but limited Apple product line, and is not intershoperable with other systems, Steve’s appeal will likely prove much broader.

read the full story at the onion