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I believe in Harvey Dent too

Published Date: May 20th, 2007
Category: Sites of interest, Design Talk

Joker

This is the cleverest piece of viral marketing I’ve seen in a while. A few weeks back, Warner Brothers released a one-page teaser website for upcoming Batman film The Dark Knight, titled “I Believe in Harvey Dent”, and featuring a fake election poster for new character Harvey Dent, a district attorney who fellow nerds know will eventually become villain ‘Two-Face’.

Pretty clever, and what followed was even cleverer. Over the weekend, Joker cards were ‘found’ spread all over comic books store in Southern California. Stamped on the cards was the message “Ha Ha Ha I Believe in Harvey Dent Too”. A few hours later internet users discovered the website ibelieveinharveydenttoo.com, which features the same campaign poster, but this time defaced by the film’s main protagonist The Joker. The poster then disappears pixel-by-pixel to show the first official picture of The Joker. However, the picture is incomplete, and in order to view it completely, viewers must submit their email addresses to gain access to a website link where they can enter the coordinate assigned, and reveal one more pixel.

At the moment, the picture is well on the way to becoming completely revealed, and by the time you read this, it will be. That’s hundreds of thousands of people submitting their email address to reveal a single pixel, hundreds of thousands of people interested before even one frame of film is released, and hundreds of thousands of email addresses for Warner Brothers…

Original Poster
‘Joker-ised’ Poster

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9 Responses to “I believe in Harvey Dent too”

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#1
bassman
May 23rd, 2007 at 5:33 am

where do you put your email address. on the website all there is is hahahahahah

#2
Conor B
May 23rd, 2007 at 9:12 am

It’s finished now, but that ‘Ha Ha Ha’ thing is pretty cool. Apparently, the spare letters floating about can be arranged to say ‘See you in December’, hinting at the release date of the first official trailer.

#3
colin
May 23rd, 2007 at 10:45 am

Comes up now as “Page Not Found” on black background, but if you select All, the page fills with HaaaHHHAaaahHHAHHAHhAHAhA….

Just plain brilliant, the Page not found text being out of place makes you explore…. though only nerds like me would be bothered

#4
paul
May 30th, 2007 at 12:00 am

in your article you identify the joker as the films main protagonist. unless Nolan and crew are going in a VERY different direction this is false. Batman will probably still be the main protagonist. Not that it wouldn’t be interesting to see a film from the villains perspective but the joker will be the main Antagonist. internet “writers” make me sad, go back to fifth grade English class junior.

#5
Conor B
May 30th, 2007 at 9:10 am

Emm….word is that the film will mostly concern the origin of the Joker, with Batman taking a back seat. Now this MAY only be a rumour, but that’s why I mentioned him as ‘the film’s main protagonist’. And people who go on blogs just to comment on grammar don’t make me sad, but the DO make me shake my thusly…hmmmmmm.

#6
colin
May 31st, 2007 at 10:06 am

Sorry we made you sad. It was not our intention. From now on we will:

1. Always start sentences with capital letters.
2. Never use double negatives, i.e. “Not that it wouldn’t.”
3. Capitalise when using quote marks.
4. Punctuate sentences.

Though from your use of “Fifth Grade”, it would be wasted on a man that can’t spell colour.

#7
denver
August 15th, 2007 at 8:44 am

punctuation es for n00bz
…

paul @ #4.. j00r ingeresh ain’t swell bell neither yo j0?!

#8
markdotnet
August 21st, 2007 at 8:33 pm

If you look at that hidden text, you’ll notice that it’s not all just HA HA HA… there’s an S here and an e there. You’ll find another e and then a Y in there. If you copy all the text and then do a find/replace to remove all the “HA” text, you’ll get a bunch of letters. If you take out all the spaces you’ll get a secret note.

See you in december

#9
julie
April 28th, 2008 at 5:55 pm

what do you type in the address bar to go to that site?

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