I haven’t a fucking clue why Greenpeace think their new ad is effective. I think the initial idea was to try a shock-to-the-system style not unlike the Norn Iron drink-drive ads (and don’t get me started on them), but after watching it, the only thing I wanted to do was strangle the little fucker with his hoodstrings (and what’s with the hoodie if he’s complaining about being too warm?). I suppose Greenpeace are expecting his speech to make us, as adults, feel embarassed and ashamed, but it doesn’t help matters that the kid looks like an average american suburbanite who gets driven to school in his soccer-ma’s Canyonero, and sounds like he’s giving his parents a speech on why they ‘just don’t get him’. They should really take a leaf out of the Aussies’ book on how to make an effective cautionary ad…